Disney is putting a rocket-powered trading simulator on the market
It sounds a bit like a joke, but Disney is buying Rocket League, a video game series about players trading their real-life cars and planes in an arcade game.
Rocket League has generated more than $600 million in revenue since it launched in 2012.
In December, the series sold more than 3.7 million copies, according to the game’s publisher, Electronic Arts.
The game is set in the fictional city of Pandora, which is home to a series of rocket-launching competitions.
In addition to trading real-world vehicles and planes, players can also take part in racing, using a game mechanic called Rocket Jump.
In a YouTube video on Wednesday, Disney CEO Bob Iger said Rocket League’s new business model is “a new model for our entertainment business.”
He added that the deal will create “a lot of new jobs.”
But he also made clear that Disney is not planning to replace Rocket League with a similar game, or even to develop it as a standalone property.
Instead, Disney will partner with Rocket League developer Electronic Arts on a new franchise of games, according the company’s financials for the first half of this year.
The new series will focus on the “Rocket League esports team,” which will be based in Los Angeles.
It is not yet clear what the new franchise will be called.
In an interview with Fortune magazine, Iger did not say whether Disney will sell Rocket League or license the game to a third party.
He also said that the company has not been approached about developing other games.
But the deal is not the first time that Disney has made a play for gaming’s latest craze.
The company purchased the rights to the popular “Call of Duty” franchise in 2014, and in 2016 it announced it was developing a new series of “Star Wars” video games.
And the company recently signed a deal to buy a controlling stake in Zynga, the social gaming game developer.
Disney has also made deals to sell Pixar, Marvel Studios, Warner Bros., and Warner Music.
The deal with Rocket Leagues comes as Disney faces increased competition from online video-game companies such as Amazon.com Inc., Google Inc., and Microsoft Corp. Disney will not be the first entertainment company to partner with the gaming industry.
In April, the Walt Disney Co. signed a licensing deal with Valve, the video game developer behind “League of Legends.”